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E-Commerce Business Plan Template

Ready-made E-Commerce business plan template with pre-written text in WORD & customizable pro-forma financial plan in EXCEL. Easily adapt this E-Commerce business plan template to your own project, no financial expertise required

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What You Get

  • A compelling & detailed pre-written E-Commerce business plan template in WORD
  • A full-fledged E-Commerce financial plan model in EXCEL that you can easily customize
  • Customized text tailored to the online shopping business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly low cost solution saving you time & money

E-Commerce Business Plan Template Description

e-commerce business plan template with financials

Our ready-made e-commerce business plan package is fully loaded with everything you need to plan, execute, fund and launch a successful online shopping venture or if you wish to pitch your e-commerce project to prospective investors. The package contains a pre-written business plan in Word and an automatic financial plan in Excel tailored to the e-commerce business. Spend just a few hours to customize the documents and make them perfectly fit your own e-commerce project. Check below the full content description.

E-Commerce Business Plan Document in Word

Our ready-made E-Commerce business plan template is in Word format and includes 25 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your E-Commerce store. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract from your pre-written e-commerce business plan in Word.

e-commerce business plan sample

e-commerce business plan template in Word

Automatic E-Commerce Financial Plan in Excel

Our pre-populated E-Commerce financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to automatically generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract of your automatic financial plan in Excel.

e-commerce financial plan in Excel

This Ready-Made E-Commerce Business Plan is For

  • Entrepreneurs wishing to start an E-Commerce business
  • Aspiring E-Commerce store owners who want to create a business plan fast and easy
  • E-Commerce entrepreneurs who wish to pitch their project to investors
  • E-Commerce professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your E-Commerce Business Plan Content

Executive Summary: Our E-Commerce business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your online store business opportunity. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your E-Commerce venture. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made E-Commerce business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your E-Commerce business. These can include issues such as lack of a particular type of E-Commerce stores serving a certain location, long delivery delays from existing players, undifferentiated offering by current actors in the market…etc.

The Solution: This section explains how your E-Commerce store will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision: Your mission will explain in a couple of sentences your E-Commerce’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your E-Commerce website. Are you planning to manage a small online shopping website? Are you looking to expand your E-Commerce business into other locations?…etc.

Business Model: This section details your E-Commerce website concept using the business model canvas method. In a visually appealing table, we will detail your Online Store’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services: Next, we will talk in details about your various products and services. We will describe your range of delivered items, your delivery terms, your return policy…etc. We will also provide information about your pricing by product or category of items.

Market Analysis: This important section describes the various market statistics and consumer trends in the E-Commerce industry and explains how they support your online store concept. The purpose of this section is to show that the market conditions are favorable for launching your new E-Commerce site.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the E-Commerce industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your particular online shopping business.

Target Customers: In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis: We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages: After looking at the competitive landscape, we will then show how your E-Commerce business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis: This section features a 4-quadrant table with explanations about how your online store intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan: This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness: We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition: We will describe in this sub-section your choice of key marketing channels to acquire customers and increase online sales.

Operating Plan: This chapter provides information about your business’ opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team: It is very important to present the key people behind your E-Commerce project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan: No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones: To be able to launch and execute your E-Commerce project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan: Without a robust financial plan, your E-Commerce business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the Excel financial model accompanying your E-Commerce business plan.

Projected Revenue: This module shows your online shop’s revenue projections over the next three years.

Projected Profit and Loss: This module shows your online store’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your E-Commerce’s revenue is converted into a net profit.

Projected Cash Flows: This module shows your E-Commerce business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your E-Commerce store will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet: This module shows your E-Commerce store’s balance sheet projections over the next three years. The balance sheet will provide a summary of your E-Commerce shop’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis: In this section, we will provide information about your gross margin, net margin and discuss the profitability of your E-Commerce business.

Funding Requirement: This module states the amount of funding your need to be able to comfortably launch your E-Commerce business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion: Finally, we will conclude your business plan by recapitulating the key points that make your E-Commerce project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made E-Commerce Business Plan?

  • Speed & Convenience: Once you complete your order, you will receive the E-Commerce business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own E-Commerce project.
  • High Quality: Your E-Commerce business plan has been written by our professional team of business plan writers and experts from the Online Shopping industry. You will receive a professional E-Commerce business plan template ideal for presenting to potential investors or banks.
  • Low-Cost: Our pre-written E-Commerce business plan template is the most cost-effective solution in case you need to build a solid and professional E-Commerce business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made E-Commerce business plan package, do not hesitate to contact us, we are here to help.

E-Commerce business plan template with financials
$147.00 $799.99