Select Page

Event Planning Business Plan Template

Ready-made Event Planning business plan template with pre-written text in WORD & customizable pro-forma financial plan in EXCEL. Easily adapt this Event Planning business plan template to your own project, no financial expertise required.

Trusted by 1,700+ Downloaders

What You Get

  • A compelling & detailed pre-written Event Planning business plan template in WORD
  • A full & automatic Event Planning financial plan model in EXCEL you can easily customize
  • Customized text tailored to the Event Planning business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly low-cost solution saving you time and money

Event Planning Business Plan Template Description

event planning business plan

Are you planning to start an event planning business? If so, it’s crucial to create a comprehensive business plan with financial projections to ensure a successful launch and impress potential investors.

Our ready-made event planning business plan package is the most cost-effective solution to achieve your goals. It includes a pre-written business plan in Word and an automatic financial plan spreadsheet in Excel tailored to the event planning industry. The best part is that these documents are fully customizable and can be tailored to your specific project.

Save a significant amount of time and money by downloading our investor-grade event planning business plan template. You don’t need any advanced financial or accounting expertise to use it.

Event Planning Business Plan Document in Word

Our ready-made Event Planning business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Event Planning project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract of our pre-written Event Planning business plan in Word.

event planning business plan sample in Word

event planning business plan example

Event Planning Automatic Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small sample of our automatic Event Planning financial plan in Excel.

Event planning financial plan in Excel

This Ready-Made Event Planning Business Plan is For

  • Entrepreneurs wishing to start an Event Planning business
  • Aspiring Event Planners who want to create a business plan fast & easy
  • Entrepreneurs who wish to pitch their project to investors
  • Investors who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Event Planning Business Plan Content

Executive Summary

Our Event Planning business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Event Planning project. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Event Planning project. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity

Next, your ready-made Event Planning business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Event Planning business. These can include issues such as lack of a particular type of venues in a certain location, low or average service quality offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution

This section explains how your Event Planning business will take advantage of the current problems in the market and will detail your innovative solution.

Mission & Vision

Your mission will explain in a couple of sentences your Event Planning business’ unique selling proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Event Planning project. Are you planning to expand the business? Are you planning to penetrate other markets? …etc.

Business Model

This section details your Event Planning project using the business model canvas method. In a visually appealing table, we will detail your Event Planning’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services

Next, we will talk in detail about your various event planning services including private and corporate events concept creation, event and vendor management, venue rental, catering, add-on services, full packages and other offerings…etc. We will also provide information about your average revenue per type of event.

Market Analysis

This important section describes the various market statistics and consumer trends in the Event Planning industry and explains how they support your own business. The purpose of this section is to show that the market conditions are favorable for launching your new Event Planning concept.

Global Market Trends

In this sub-section of the market analysis, we will discuss the latest global market trends in the Event Planning industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends

This sub-section explains the local market trends that are relevant to your specific Event Planning project in your specific area of operation.

Target Customers

In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis

We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages

After looking at the competitive landscape, we will then show how your Event Planning project is differentiating itself from the competition through a number of key advantages.

SWOT Analysis

This section features a 4-quadrant table with explanations about how your Event Planning business intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan

This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness

We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition

We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan

This chapter provides information about your Event Planning business’ opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team

It is very important to present the key people behind your Event Planning project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan

No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones

To be able to launch and execute your Event Planning project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan

Without a robust financial plan, your Event Planning business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this, and the following sections, will be provided by the dynamic and automatic Excel financial model accompanying your Event Planning business plan.

Projected Revenue

This module shows your Event Planning project’s revenue projections over the next three years.

Projected Profit and Loss

This module shows your Event Planning’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Event Planning’s revenue is converted into a net profit.

Projected Cash Flows

This module shows your Event Planning venture’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Event Planning will generate from its day-to-day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet

This module shows your Event Planning agency’s balance sheet projections over the next three years. The balance sheet will provide a summary of your project’s short term and long-term assets in addition to your short term and long term liabilities, and capital.

Profitability Analysis

In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Event Planning business.

Funding Requirement

This module states the amount of funding your need to be able to comfortably launch your Event Planning business. It also describes the planned allocation of the funds between Opex and Capex.


Finally, we will conclude your business plan by recapitulating the key points that make your Event Planning project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Event Planning Business Plan?

  • Speed & Convenience: Once you complete your order, you will receive the Event Planning business plan directly in your mailbox. Since it is already pre-written with fully customizable automatic financials, you will only need to spend a couple of hours to edit it and adapt it to your own project.
  • High Quality: Your business plan has been written by our professional team of business plan writers and experts from the Event Planning industry. You will receive a professional Event Planning business plan template ideal for presenting to potential investors or banks.
  • Low-Cost: Our pre-written business plan template is the most cost-effective solution in case you need to build a solid and professional Event Planning business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Event Planning business plan package, do not hesitate to contact us, we are here to help.

$147.00 $799.99