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Personal Training Business Plan Template

Ready-made Personal Training business plan with pre-written text in WORD and customizable pro-forma financial plan in EXCEL. You can easily adapt this Personal Training business plan template to your own project, no financial expertise required.

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What You Get

  • A compelling & detailed pre-written Personal Training business plan template in WORD
  • A full & automatic Personal Training financial plan model in EXCEL you can easily customize
  • Customized text tailored to your Personal Training business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A cost-effective solution saving you time and money

Personal Training Business Plan Template Description

Personal Training Business Plan Template

Do you wish to open a Personal Training business? Are you a Personal Trainer looking to establish your own personal training business (and possibly fitness center too)? If yes, then our ready-made personal trainer business plan package is your perfect solution. It includes a pre-written business plan in Word and an automatic financial plan spreadsheet in Excel tailored to the personal training business, and which you can easily customize to fit your own project. Save tons of time and money and download our investor-grade personal training business plan template, no financial or accounting expertise required. 

Personal Training Business Plan Document in Word 

Our ready-made Personal Training business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Personal Training project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. The below is a small extract of our personal training business plan template.

Personal training business plan template in Word

Personal training business plan sample doc

Automatic Personal Training Financial Plan in Excel

Our pre-populated financial model is in Excel spreadsheet format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. The below is a small excerpt of our personal training financial plan spreadsheet in Excel.

Personal Training Financial Plan Spreadsheet in Excel

The Benefits of Creating a Business Plan for your Personal Training Project

Establishing a clear vision and direction: A business plan can help you clarify your goals, target market, and services, and create a roadmap for achieving them, which allows you to stay focused and motivated as you work towards building your personal training business.

Identifying potential challenges: A personal training business plan allows you to anticipate potential roadblocks or obstacles and develop contingency plans for overcoming them. A business plan helps you avoid costly mistakes and make better-informed decisions.

Attracting funding or investors: If you plan on seeking funding or investment for your personal training business, a business plan can help you demonstrate the potential profitability of your venture and showcase your understanding of the market and industry.

Defining your marketing strategy: Your business plan enables you to identify your target market and develop a marketing strategy that is tailored to their needs and preferences. This helps you attract and retain clients and build a strong reputation for your personal training business.

Monitoring progress and performance: You can consider your business plan as a benchmark for measuring the progress and performance of your personal training business. What’s more, a business plan will allow you to identify areas for improvement and make necessary adjustments to achieve your goals.

This Ready-Made Personal Training Business Plan is For

  • Personal Trainers wishing to start their own business
  • Personal Trainers who want to create a business plan fast and easy
  • Entrepreneurs who wish to pitch their project to investors
  • Professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Personal Training Business Plan Content

Executive Summary

Our Personal Training business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Personal Training project. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Personal Training service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity

Next, your ready-made Personal Training business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your business. These can include issues such as lack of a particular type of Personal Training services in a certain location, low or average quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution

This section explains how your Personal Training business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision

Your mission will explain in a couple of sentences your value proposition. It will summarize your USP (unique selling proposition) and will explain how you are different than the competition. Your vision will explain the long-term plans for your Personal Training company. Are you planning to start with one branch today and expand into a multi-branch business model? Are you looking to penetrate new geographies in the future?…etc.

Business Model

This section details your Personal Training project using the business model canvas method. In a visually appealing table, we will detail your Personal Training company’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services

Next, we will talk in detail about your various Personal Training services. We will describe your physical training, virtual training and other specialized training services…etc. We will also provide information about your pricing.

Market Analysis

This important section describes the various market statistics and consumer trends in the Personal Training industry and explains how they support your own project. The purpose of this section is to show that the market conditions are favorable for launching your new Personal Training project.

Global Market Trends

In this sub-section of the market analysis, we will discuss the latest global market trends in the Personal Training industry. We will look at the global industry size, growth rate, growth diving factors and customer trends.

Local Market Trends

This sub-section explains the local market trends that are relevant to your specific Personal Training business.

Target Clients

In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis

We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages

After looking at the competitive landscape, we will then show how your Personal Training business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis

This section features a 4-quadrant table with explanations about how your Personal Training business intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan

This chapter provides detailed information about your go-to-market strategy.

Branding & Awareness

We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition

We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan

This chapter provides information about your Personal Training business’ opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team

It is very important to present the key people behind your Personal Training company and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan

No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones

To be able to launch and execute your Personal Training company, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan

Without a robust financial plan, your Personal Training business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this chapter and the following sub-sections will be provided by the dynamic Excel financial model accompanying your Personal Training business plan.

Projected Revenue

This module shows your Personal Training firm’s revenue projections over the next three years.

Projected Profit and Loss

This module shows your Personal Training firm’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Personal Training company’s revenue is converted into a net profit.

Projected Cash Flows

This module shows your Personal Training firm’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Personal Training company will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet

This module shows your Personal Training company’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Personal Training company’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis

In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Personal Training business.

Funding Requirement

This module states the minimum amount of funding your need to be able to comfortably launch your Personal Training business. It also describes the planned allocation of the funds between Opex and Capex.


Finally, we will conclude your business plan by recapitulating the key points that make your Personal Training project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Personal Training Business Plan?

  • Speed & Convenience: Once you complete your order, you will receive the Personal Training business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Personal Training project.
  • High Quality: Your Personal Training business plan has been written by our professional team of business plan writers in collaboration with experts from the fitness and personal training industry. You will receive a professional Personal Training business plan template ideal for presenting to potential investors or banks.
  • Low-Cost: Our pre-written business plan template is the most cost-effective solution in case you need to build a solid and professional Personal Training business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any questions regarding our ready-made Personal Training business plan package, do not hesitate to contact us, we are here to help.


Personal Training Business Plan Template with Financials
$147.00 $799.99